Willicroft was founded in the Spring of 2018 by the grandson of a dairy farmer.  Brad’s journey began in 2016 when he adopted a plant-based diet. He found the transition easier than he’d imagined, with the exception of cheese. Unable to find many plant-based cheese alternatives in the supermarket, he was inspired to start making it at home. What began as a pet project, has now become his total existence.

Brad believes that cheese is the final stumbling block for many transitioning to a plant-based diet. Through his products, he’s aiming to demonstrate that plant-based cheese can be just as decadent as its dairy alternative.


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More About Willicroft

Plant-based cheese for dairy cheese lovers

Come on, be honest, you think a plant-based diet’s a concession. You care about the planet but also about food. You can give up milk and meat but cheese is the final hurdle. Well, we’re with you on all of that. But what if you could have the same decadent flavours without giving up cheese? That’s our raison d’être. We make plant-based cheese for dairy cheese lovers.
Our dairy farming roots help us combine tried and tested techniques with planet friendly ingredients. Time to find out what all the fuss is about?

Plant-based goodness

The Willicroft family consists of several plant-based cream cheeses, cheese sauces, a cheese fondue, grated cheese Italian style and Greek White. Learn more about their base, ingredients and nutritional values here.

Cook with Willicroft

Looking for inspiration to level-up your plant based cheese dishes? Look no further because we’ve made a selection of our favorite recipes that blend perfectly well with our This Is Not Cheeses. Find out more here.


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