BONDA

At Bonda, we see it as our responsibility to work for and invest in women and girls. Part of every sale will support women in need and fight for gender equality in Guatemala together with our partner NGO. Fundación Sobrevivientes provides emotional, social and legal assistance to hundreds of women who have been victims of violence, looking for justice and protection. They also aim  to raise awareness and educate the public on the plight of girls and women in Guatemala.

We are creating a business that employs disadvantaged women because we believe that this business will help us in the long run not only as a financial base to support our social mission, but also as a workplace that values female leadership and that gives financial independence and dignity to women through professional training and work.

We believe that the equal contribution of women and men to society is crucial to a successful future and we cannot afford to miss out on the skills, ideas and perspectives of half of humanity to keep up with innovation. Gender equality is not only the right thing to do, but it’s also the smart thing to do. It powers our economies, and changes our communities for the better.

Contact us for more information or if you’re interested to collaborate with us. We are always interested in getting to know other social projects that support women and girls.

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Women empowerment in Guatemala

 

Background

Whether we are aware of it or not, we live in a world that still devalues and disempowers women in place of men.
In a developing country such as Guatemala, the reality of gender inequality and gender-based violence is even more alarming.

Although the Civil war ended more than 20 years ago in which it is estimated that more than 100,000 girls and women were victims of systematic rape by various government forces, Guatemala still has one of the highest rates of violence against women in the world. Much of this violence happens in the home, yet this is rarely reported as it is considered a private matter.

About the Founder

Hola! I’m Annika from Hamburg. In summer 2019 I decided to quit my job in a large corporation and to dedicate all my energy to a project with meaning.

On the one hand, I wanted it to be about sustainable consumption, on the other hand, I really wanted to have a positive social impact as well. I have always loved Latin America and during that time I read many reports about violence against women in Guatemala. I wanted to do something about it. So in autumn 2019 I went to Guatemala for a few months to give myself an insight, to visit social projects and to develop cooperations with them (also described in this blog post).

At the same time, I worked on developing the first Bonda products in Germany. The aim was to develop natural body care products for daily use, in the most sustainable packaging possible (on which we continue to work diligently). Bonda is just beginning its journey, but the mission is clear and that is my biggest motivation.

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