runamics develops truly eco-friendly alternatives to conventional sportswear.

runamics is making eco-friendly running and sports gear with innovative materials other than conventional plastics. We speak to athletes of all kind and age who care about the planet.  

We mean it serious and are against any kind of greenwashing. To proof this our mission is to become the first Cradle to Cradle certified sports brand in the world. The most thought through eco-certification for products and materials in the world.  


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The Story

“I want to feel good when I run”
At the beginning of 2019, the founder Steffen Otten initially set himself the goal of offering athletes alternatives to running gear made of conventional plastic. The problem: Sportswear made of plastic sheds off microplastics when being washed, which makes its way into public waters and ultimately the sea. The nature-loving business economist is a runner himself and this problem, as well as the lack of alternatives in the market, were a thorn in his side. “I actually felt guilty when I jumped into my plastic sports dress,” said Otten. “This knowledge ran along with every kilometer. It’s a paradox, I enjoy my hobby in nature and at the same time I pollute it with the junk that I buy, wash and throw away. I want to feel good when I’m out there.”

It quickly became clear, however, that the problems caused by sportswear are much broader. Dangerous chemicals are processed in sportswear that you don’t really want to have around you, much less on your sweaty skin. In addition, the textiles are neither recyclable nor biodegradable after disposal. In other words, products that become unusable rubbish at the moment they are manufactured.

First Cradle to Cradle certified sports brand in the world

In the meantime, two other like-minded sports enthusiasts have joined runamics, the photographer Henning Heide and the fashion designer Lena Rix. In reply to the above mentioned problems the three committed to a broader vision: they want to become the first Cradle to Cradle certified sports brand in the world.

Behind Cradle to Cradle there is a circularity concept for materials and products and, at the same time, a comprehensive product certification. In a Cradle to Cradle world, there is no more waste. All materials are designed so that they can be recycled. Either biologically recyclable (compostable) or technically recyclable (the materials can be used to create new products of equal value). runamics is initially working on products for biological circulation. The certification examines 5 areas: chemical harmlessness of all processed raw materials for humans and nature, purity of the wastewater in production, the energy sources used for production, the recyclability of the products and the social standards in production. runamics works with different materials for their new developments. Innovative,
biodegradable synthetic fibers are used, as well as natural fibers (e.g. merino wool or organic cotton) and regenerated fibers (e.g. lyocell based on wood). The first Cradle to Cradle certified product is a tracksuit, which was presented in November 2020 as part of a crowdfunding campaign. Further certified products will follow in early 2021, such as running shorts and running shirts.
An Impact-Start-Up The long-term goal is not only to reach hobby athletes directly with the products, but also to reach the organizers of major running and other sports events. At marathon events millions of scrap products are pushed into the system every year, which in many cases are not even used before they end up in the bin again. A long and complex journey, but one with sense and purpose. runamics describes itself as an impact start-up. The company’s purpose is therefore not primarily committed to profit, but rather to averting an environmental problem through alternatives to the status quo.


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